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A quick guide to understanding and defining your own unique leadership impact

What is a leadership brand?

Just like a business, every leader has a brand: an identifiable persona that is a reflection of what they do, say and how others perceive them. The clearer you can be about your brand, what it means and what you want it to achieve, the more successful you will be in having a positive leadership impact.

It’s about making sure you are authentic as a leader - amplifying your strengths and developing the areas that you care about

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